As Photo Director, David was the creator and custodian of the magazine's award-winning aesthetic.

He also implemented an initiative to invest in and integrate fashion more deeply into travel features, aligning editorial imagery with luxury lifestyle and fashion advertisers, boosting ad sales in these key, historically sluggish, verticals.

This entailed increased photography budgets, greater representation of luxury fashion labels in editorial shoots, and an expanded photographer roster to include renowned fashion shooters, such as Frederike Helwig, Julian Broad, Anne Menke, Anders Overgaard, and Joanna van Mulder.